The Challenge

Despite the risks, many motorcyclists are averse to safety messaging – especially from the government.

The Idea

Our strategy was to give riders the tools they need to ride more safely, by using utility as a communication platform.

Ride2Live.com is a fully-responsive site housing Tips, Trips and an interactive Hazard Perception Test.

Controllable across all mobile devices and platforms, the Test’s outcomes change dynamically as a result of choices made – and serves up relevant Tips.

The Results

Feedback from travel industry bodies and motorcycle groups has been encouraging and positive, with praise for our approach and ‘non-authoritarian’ tonality across the board.  What has been greatly appreciated is the fact that an all-encompassing site of this nature – with interactivity, in-depth information and relevant advice ­­– hasn’t existed for NSW’s motorcyclists  – until now.

In the first few months we’ve seen:
- Over 143,000 visits to the site
- Avg time of 7mins spent playing the Hazard Perception Test
- Served over 300,000 tips specific to gaps in riders hazard perception knowledge
- 17% uplift in attitudes and awareness towards motorcycle safety amongst those polled compared to pre-launch levels.

 

Visit the Ride to Live website

143,000 in the first few weeks

RidetoLive.com.au
RidetoLive.com.au
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Test - Challenge your riding knowledge
Test - Challenge your riding knowledge
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Trips - Plan your next road trip.
Trips - Plan your next road trip.
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Tips - Articles and advice.
Tips - Articles and advice.
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